ExperimentFirst
Unit of Wheelhouse Venture Partners
A typical journey of an innovator through the co-founder program
3 Designs
2 Experiments
1 Pilot
Startup
Focus on designing multiple business model canvas's with intelligent constraints:
- scale, a big hairy audicious goal;
- cost, like delivering it under x price employing frugal thinking;
- risk, increase partnerships;
- simplicity, doing only thing
- radical, combining ideas that cross industries, businesses, markets, geographies, and/or customer experiences.
- impact, not just action.
10+
hours of video learning on lean startup
10+
highly relevant reading and assignments which advance your specific hypotheses
50+
customer interviews
8+
hour(s) of one to one calls on a frequent basis with your virtual co-founder
1+
pivots, iterations, changes, fail-fast
15+
relevant high-value (funders, successful entrepreneurs) global contacts
4+
Group Hangouts with others in your cohort
First 4 weeks
Problem
MVP
Starting points
you
End of Program
you decide
We then move onto defining and testing hypotheses around revenue streams, cost structure, key partners, key resources, channels
We design 1 pilot, with impact measurement at it's heart, which then defines the development of a minimum viable product.
We use customer development and an adapted Business Model Canvas to develop hypotheses, and get out of the building, to iterate on:
- defining our understanding and articulation of the problem (through 5 why process, understanding differences providing painkillers or vitamins, design thinking)
- customer proposition, customer segments
Mindsets
People
Skills
Knowledge
Second 4 weeks
You are an entrepreneur
or an intrapreneur, working on a project, heading up a team, or responsibile for innovations inside your organisation
A problem that you've seen, heard, or experienced
or an idea or feeling of a need for a solution
or unsure on where to start with your solution, how to take it forward, whether to take risk on it or not?
+ tired of those 1-day courses and conferences which give you great inspiration, full of knowledge but full of serendipity and hard to sustain the momentum of change?
A good idea, but no implementation plan. A great set of projects, but no core innovation that cuts across them.
A detailed plan, but no organisational capacity to deliver.
Next 8 week goal
Team/Board of advisors.
Website Alpha
Application to an incubator or investor
Minimum Viable Product, defined.
Customer pitch, verified
Investor deck, pitched
Business model tested
Customers, singned up