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Starting points



You are an intra(entre)preneur, working on a project, heading up a team, or responsibile for innovations inside your organisation


A problem that you've seen, heard, or experienced 


A good idea, but no implementation plan. A great set of projects, but no core innovation 


A detailed plan, but no organisational capacity to deliver. 


or unsure on where to start with your solution, how to take it forward, whether to take risk on it or not? 


End of Program

leave with

Self-defined 8 week goals/   outcomes.

Customers, signed up

Investor deck pitched tested

Minimum Viable Product, defined

Website (alpha)

Business model tested

Customer pitch, verified

Team/Board of advisors.

Film (video, animation story) 

Next 8 week sprint defined

Partnership letter of intent

*Other self-defined outcomes



Search - 8 week sprint 

relevant high-value, personal introductions / Group Hangouts with entrepeneurs, potential customers, partners, suppliers, 


hour(s) of one to one calls on a frequent basis with your virtual co-founder


Getting out of the building with customer/user



hours of online videos, blogs, assignments


website developer hours, film-animator hours.

One to Ones: Week 1-2

problem definition and narrative, 2 constraints with 2 corresponding solutions...

One to Ones: Week 3-4

Customer/user discovery, interview scripts, and value propositions for 2 solution designs...

One to Ones: Week 5-6

Defining minimum viable products for 2 solution designs, behaviour change and impact defined...

One to Ones: Week 7

partners/team/revenue streams/cost structures...

One to Ones: Week 8

Distribution, strategic intent, one defined executable path...


        Value Proposition - -               Customer Relations - How do you get, keep and grow customers?

      SPIN selling Neil Rackham

and more....


        Before you Get Started

      What We Know Now

      Business Models & Customer Development

and more....



Business Model


One to Ones: Week 0

Interview, expectation setting, kick-off, program guide, pre-requisites., intro to Innovation Canvas


Shutup and Listen

Replay and Search

Show, not tell, to sell

Make it happen







    Your job is to sell before developing any feature


       Customer Segments - How do you find your customer archetype?    

       12 Tips for Early Customer Interviews

       Bad Customer Development Questions -              Why innovators love constraints

       Innovating from constraint in the developing world

and more....


     “MVPs have twin goals: learning what problems we should be solving, and driving risk out of our current (hypothetical) business model by testing fundamental assumptions.”
     How to Test Your Minimum Viable Product 
     Don’t let the minimum win over the viable

and more...

Get out of the building:

- Create Interview Scripts:

- 10+ customers to test your problem hypotheses


Update Innovation Canvas:

- Define 2 problem definitions 

- Define what you're not going to do

    Your job is to go go go with one solution

    Package your value to customers, not features for users

    Your job is to 'search' for a repeatable and scalable model.

    Know the rules: This is not a project or a business, but a startup

    Act on scale now

Get out of the building:

- Create customer pitch deck

- 10+ customers


Get out of the building:

- Interview 10+ customers

- Sign up: 1+ customers


Get out of the building:

Interview 10 people to test revenue and cost hypotheses


Get out of the building:

Interview 10 people to test your distribution hypotheses

- Sign up 10 customers


Update Innovation Canvas:

- Define value proposition for 2 problems.

- Define what's not in the value proposition

Update Innovation Canvas:

- Define, design or develop 2 minimum viable products

- Define what's not in minimum viable product


        Channels - How does your product get to customers?

        What’s your strategic intent? 

        Distribution is God

and more...

Update Innovation Canvas:

- Choose what you will execute

Update Innovation Canvas:

- Choose what you will execute

Build momentum:

- Design your days with Co.Creator slots for 20-30 minutes every day

- Design principles: Fail-fast, test everything, "get (right) shit done"


        Revenue Models - How do you make your money?          

        Partners - Who are your partners and suppliers?

        Resources, Activities and Costs - What is most important for the business?

and more....

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