ExperimentFirst
embedded incubator network
co-founder
'design' for scale + impact

Internal, because there is no shortage of compelling ideas that can impact the bottom, middle and top line within your organisation. Incubator, because we move ideas to internal startups. Network, because we connect employees across organisations and countries to learn from each other aka open innovation

We are NOT mentors, advisors, consultants, teachers or executive coaches. We act as a 'co-founder' to your employees, a Sherpa of sorts, in 8 week sprints. We will act like what you'd expect from a co-founder, coming up with the answers together, accountable to each other. As one past customer said "You're a dream investor" as we take no equity or IP stake.

So many ideas leave the question for scale for a later day or year. Right at the outset, we are focused on helping you understand the scale of the problem or need, how to use 'strategic intent', intelligent constraints, relationships, technology, behaviour, and business model to scale the change (impact) you are creating.

A business plan, for an idea, often fails the big test with first customers. This program is designed to take employees out of their comfort zone, to test their hypotheses and act fast on failures, not to hide behind documents, but to 'get out of the building' and 'search' for scalable and repeatable components.

We are NOT a one-off event. Most likely your employees have their day jobs they still have to deliver against. We've designed a program that allows employees to create and sustain a sense of urgency, with regular timely updates, questions, insights, inspiration and on-demand calls.

We are don't do workshops. We believe learning at its best is always in context rather than in conference rooms. We deliver powerful combination of KNOWLEDGE (how to build a lean start-up), MINDSETS (around fail-fast, multiple experiments), SKILLS (customer development, story telling), and access to NETWORKS (successful entrepreneurs, investors, customers in an international network).
every 4 hours
out of comfort zone
outcome learning
Problem
Design thinking, customer discovery and development by Steven Blank to get out of the building, to iterate on: - defining understanding and articulation of the problem
Demand
Customer creation and growing from

Behaviour
Lead with change, starting with developing a sense of urgency around the problem you are trying to solve.
We found this is a crucial missing link in the original Business model canvas
Story
You, your story, your motivations, your values, a world that you'd like to see more of, and what will you not compromise on.
Minimum Viable Product
We design 1 pilot, with impact measurement at it's heart, which then defines the development of a minimum viable product.
Strategic Intent
Focus on designing at least 3 multiple business model canvas with intelligent constraints:
- company strategy and priorities
- scale, a big hairy audacious goal;
- cost, delivering it under x price employing frugal thinking;
- risk, increase partnerships;
- simplicity, doing only one thing well
- radical, combining ideas that cross industries, businesses, markets, geographies, and/or customer experiences.